What is Virtual Reality?

Virtual reality is an amazing vehicle to travel away from the ‘usual reality’. The interaction it enables at events is completely brand new and a unique way to engage with your audiences. As ever, computers, laptops and mobile phones are rapidly enabling new technologies to wow your audiences. VR can send your audience into a brand new environment they have never stepped foot into before, allowing them to explore for themselves. If you have had the pleasure of a Virtual Experience or used a Virtual Reality headset, you can agree, it is a mind blowing experience.

There are many reasons why hiring virtual reality is a great way to improve your event and enable people to share an amazing experience, including the fact that it will show case your brand and prove you are up to date with the latest means of technology. Keeping informed about the latest technologies available and what it can do for your events to help brands across Europe give the best experiences to their customers is one of our main priorities.

Virtual Reality has become an increasingly impressive piece of technology. We anticipate the use of Virtual Reality headsets to become the ‘norm’ for any event holder in the next few years, being used to promote a product launch, games, videos, music and more.

When inside a VR, users are completely immersed in your content, with no distractions from their previous surroundings and are more likely to remember your message. It has been well documented that VR usually has a huge impact on its viewers and has been linked to Social Psychology, it just goes to show how impressive VR actually is.

What is Augmented Reality?

Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

What is the Difference Between AR and VR?

Augmented reality is the blending of virtual reality and real life, as developers can create images within applications that blend in with contents in the real world. With AR, users are able to interact with virtual contents in the real world, and are able to distinguish between the two.

Augmented and virtual realities both leverage some of the same types of technology, and they each exist to serve the user with an enhanced or enriched experience.

The History of VR

VRE has observed as the evolution of the virtual reality has grown. Starting as a pipe dream much like the anticipated ‘hover board’ which has yet to materialise, the birth of VR has been a constant evolution. The history of the term VR goes back further than expected, with the first mention of the word around 70 years ago.

The Term Virtual Reality Was Born

Up until the 1980’s, the term Virtual Reality did not exist. Jaron Lanier, founder of the Visual Programming Lab came up with the well-known term. His company developed a range of VR headsets and other products such as the ‘Dataglove’. They were the first company to sell VR goggles.

The technology has grown immensely since these times and during the 1990’s and 2000’s, though some might say the advent of VR is long overdue.

Next, let’s take a look at what’s in store for the future of Virtual Reality.