WHY VR Event
They’ve heard the buzz around the arrival of next-generation VR and AR technology – now let your team experience it for themselves.
Forward-thinking companies are already embracing the technology and enjoying the business benefits of the virtual world.
Curiosity is a fundamental part of the human experience. Feed this curiosity by presenting your event’s attendees with the opportunity to experience the power of virtual reality.
Create interest, start discussions and draw in curious minds.
The latest academic research supports our theory. Taking an active role in a virtual reality experience leaves a greater impression on participants than passive formats, such as video.
Who could forget a product or service that was presented to them in an exciting virtual world?
Memorable experiences are better shared, and VR experiences are no different.
Bring your event’s attendees together, allowing them to discover you message as a group in an incredible, multi-player VR world.
VR leaves people with a smile on their face – we see it all the time.
Use a VR experience to create a fun atmosphere at your event and get people energised.
In the virtual world, the only limit is your imagination.
Whether you choose a cost-effective pre-made VR experience, an experience with your branding added or an entirely custom-made VR experience, we can help.
Havaianas had an important European launch event in Madrid and required an AR application at very short notice to showcase their new range of footwear.
Working closely with their marketing and events team, VRE created a Havaianas AR application running on Hololens within 7 days.
This allowed them to showcase their new footwear in an engaging and fun way, with users building a beach scene complete with cocktail drinks. Users then placing the new range of footwear in their new environment, walking round they could rotate and resize the footwear and explore the new products from all angles.
This project demonstrates how well AR can be integrated into the retail sector and when used correctly can encourage a great retail consumer experience, highlighting features and benefits, providing additional information on the product and most importantly driving consumer engagement.
“We commissioned VRE to create a Hololens application for a major Havaianas event in Madrid at very short notice, they amazingly turned it around in just 7 days and flew out to Madrid to deliver it on time and we were extremely pleased with the end product.”
– Filippo Trentin, Alpargatass, Havaianas.
Fischer had an important company-wide event and commissioned VRE to create a VR application that allowed delegates to use their fixing products and see how they work.
Working closely with their marketing, sales and engineering team VRE created a virtual construction site. This allowed users to try out Fischer products, drill holes and actually fit them, all from the safety of a virtual environment.
Due to health and safety Fischer would normally be restricted from giving this hands-on experience to many users, using VR however massively expands the number of people who can now come into contact with their products and see exactly how easy they are to use and the process for doing so.
Fischer now plan to roll this VR application out as a training tool for their internal staff, with the VR application being suitable for both events, marketing and also training, thus expanding the number of uses for their VR project.
This project demonstrates how VR events can create memorable experiences with users also reporting they know exactly how to use Fischer products now after one quick VR experience.
“We gave VRE quite a broad brief, not knowing anything about virtual reality and the benefits and abilities of the software. The VRE team developed and delivered a bespoke package to the business that exactly suited our requirements, even when we weren’t fully aware of them ourselves. The software platform perfectly emulated a “real life” construction site and the usable items (drills, anchors, cleaning utensils, steel plates) reflected the processes needed for perfect anchor installation. The VRE team really made our first steps into the world of VR much easier. So much so that the business as a whole have decided to further our training resources with the addition of VR.”
– Dan Czerwinski, Head of Marketing
EAST MEETS WEST WITH COLLABORATIVE VR – LONDON TO MALAYSIA VR PROJECT
Working with Pinghub and the Keeni Kessler Gallery we delivered an innovative live collaborstive project allowing artists in the UK and also Malaysia to collaborate in the same VR space. Using VR Art software artists were able to work together on installations and explore various themes relating to the “Silk Road through the ages” exhibition. This exhibition exploring how the Silk Road allowed the transport of ideas as well as goods.
We also supplemented this event using our cutting edge scanning equipment allowing artists physical work to be digitised and imported into the VR environment for further collaboration.
VRE specialise in collaborative VR events and we are able to link up Malaysia and Singapore using VR with partners around the world. If you would like to allow your teams to share a VR environment for an event or team building then we can help.
DEBENHAMS MAKE UP
VRE developed a VR application allowing users to apply a range of makeup and practice a broad set of make up skills.
Working with their marketing and events team we created an experience for a launch event that allowed customers to learn key skills, through experimentation, using their products in a number of different ways and then quickly and easily wiping the results and starting again.
Results from the 3d makeup models were saved and printed allowing guests to capture their work and also aiding dissemination on social media channels.
“We asked the team to build us an interactive and creative platform for our Christmas 2018 Press Show. Despite a very quick turnaround time, they delivered exactly what we were after and helped us to deliver a very successful press day. Thanks VRE team!”
– Shannen, Debenhams Public Relations Team
SYNCHRONISED SAMSUNG GEAR VR ON A TRAIN
VRE recently worked with award winning London PR agency Taylor Herring to deliver a unique VR experience for their client Tourism Western Australia on a train packed full of commuters.
Instead of the usual British weather and drizzly grey skies, commuters had the chance to visit Western Australia on the way to work and experience a much sunnier and warmer environment. Customers also were able to experience swimming with whale sharks and petting quokka! Using Samsung Gear VR and synchro software VRE were able to provide a simultaneous visit to Western Australia for all the commuters while they sat comfortably on the train.
Working with a major pharmaceuticals company VRE helped them create an AR experience for the Hololens.
This AR experience educated clients with regards the features and benefits of their new innovative product packaging, showing how it prevents missed dosage and improved the reliability and convenience of the process.
VRE developed the content and also deployed this with multiple Hololens, at a show in Munich as part of our joined up content creation and event services
YOUR VR EVENT PROCESS
EVENT BRIEF AND CREATIVE
We will work with you to determine your event goals, the theme, and explore what are the best options for your event. Part of this is showing you what VR and AR can do and the typical experiences you can create with the various technologies and VR applications. Typically we come to your office, so you can try out in person all the options and decide with our help which solutions best fit your event goals.
For simple events we can offer cost effective options that offer high event impact, using off the shelf licensed software that we know exactly how to apply in event contexts, using our own additional materials alongside these applications to amplify the impact.
For events requiring some bespoking we offer a broad range of solutions, from simple holographic models of your products on your stand at a trade show, through to a fully developed VR application that allows delegates to try out your products and services. For full details on our bespoking services click here.
We are a very creative team and have run VR events is some very strange places for a broad range of purposes, from running VR in the street for Disney, to VR on trains for companies running special events.
We know that it is not just about the equipment, we know logistics and we like to have a plan, A, B and C. For this reason we plan all the logistics for events in detail, delivery, access, de-rig, we will go through all the fine details with you to ensure we can get the right access, at the right time and deliver the right experience.
As part of our event planning we also build in lots of extra redundancy to ensure everything runs smoothly on the day, this is in time, personnel and also equipment.
On the day of your event our expert teams will ensure all your delegates have a great experience, it is not the equipment that delegates always remember but often instead the friendly personable staff who run the event.
Our staff are very knowledgeable about VR, but at the same time have the personal touch and are attentive and sensitive to users needs as some VR experiences can be a little scary for some users.
They will set up your event, keeping you informed of how it will all work, make recommendations on the day if anything changes at the venue and manage the whole event from beginning to end.
PUBLIC VR EVENTS, CONFERENCES AND EXHIBITIONS
If you have a VR event you would like us to add to our directory then:
Keeping up with the rapid pace of change and development in the VR community is hard, so we have included below a summary of all the main VR events happening in the UK and the EU in 2018.
We have also listed VR exhibitions where VR is currently being used and general public can experience some amazing VR environments, like the stunning VR Star Wars experience currently running at Westfield.
These VR events allowing you to
- Discover the future of VR and AR, where is it now and where is it going?
- Engage in discussions with developers to see what is possible and what will soon be possible
- Discuss with companies and practitioners to see how they are applying VR and its benefits to organisations
- Engage in workshops, masterclasses and company suites to see what international companies are doing in the VR space
- Explore how VR is being used in marketing, training, education, health, sales and business
- Discover the impact VR and AR is going to have on society, cultures and working practices around the globe
PUBLIC VR EVENTS, CONFERENCES AND EXHIBITIONS
|Name||Start date||End date||Location||Price||Event type||Description||Link|
|AVR 360 Show||12th March 2019||13th March 2019||ExCel, London||TBA||Conference||The AVR 360 show returns to the ExCel Center in London to bring together the leading exponents of the exciting and fast-developing VR and AR market. Expect industry-leading delegates and speakers, as well as debates, presentations, product demons and networking.||AVR 360 Show|
|AR & VR World||11th June 2019||13th June 2019||ExCel, London||Free||Expo||AR & VR World is back, showcasingthe AR and VR technology and business strategies of today. This conference promises a look at the market with case studies from key brands pioneering these technologies||AR & VR World |
|VR World||TBA||TBA||Bristol, TBC||TBA||Conference||For what will be it’s 4th year, VR World have confirmed that they will be returning in 2019 with a 2 day conference and exhibition focused on Augmented, Mixed and Virtual Reality and its impact beyond gaming.||VR World|