Advertising has come a long way from the street hawkers shouting about their wares at those who pass by. Of course, advertising still exists in that ancient form, but it exists alongside print ads, billboards, television commercials, radio marketing and online advertising. In order to find out what’s next for marketing, we only have to look at the upcoming technologies.
The Future of Marketing
What’s gaining traction right now and taking just about every technology firm in the world by storm is virtual reality. You have probably seen movies where holograms jump out at people and say their name and direct advertising to them based on what they are wearing. These may seem like far-fetched visions of the future, but as virtual reality technology becomes a bigger part of our world and is embraced by more people, we can start to see that maybe these ideas about marketing are pretty close to what’s coming down the pipeline.
Utilizing Virtual Reality
We know that a lot of industries are using virtual reality to train their employees, to reach out to their consumers and to engage their target audience. It’s not too hard to imagine a world where virtual reality is a common means of advertising. The technology is only getting easier to use and less expensive to make, so it’s simply a matter of time before it becomes a widespread means of reaching an audience.
We don’t know for sure how it will be used, but we know that some tech developers will be getting their ideas from the movies they grew up watching. Now that they are working on that same technology, they may want to see if they can make the virtual reality of the fantasy world into a reality in their world.
Virtual reality is joining forces with artificial intelligence programs to create a union that is very science fiction. The virtual worlds we are seeing can react to your presence, change as they operate and learn from the users. They can adapt, as the real world often does, to the changing needs and perceptions the people who inhabit them.
We may have virtual reality programs in the near future that communicate with you directly. They may suggest that you buy a certain product or simply detail its benefits. When they have found that this tactic does not work on you, because they are linked to the sales data from a particular retailer, then they may try something different next time. They will be able to retain information and learn faster than a human could, making them more effective sales influencers.
We know that virtual reality is starting to permeate our work, we are seeing an uptrend in hire of virtual reality equipment, so it is only a matter of time before it begins to be an integral part of our various devices and how they operate. So, why wouldn’t marketers take that and use it to their advantage, creating advertising with virtual reality on your phone, tablets and laptops to reach you more effectively? We know it is coming, but we just can’t say when yet.