Havaianas had an important European launch event in Madrid and required an AR application at very short notice to showcase their new range of footwear and Hololens Hire for the event for their new content.
Working closely with their marketing and events team, VRE created a Havaianas AR application running on Hololens within 7 days.
This allowed them to showcase their new footwear in an engaging and fun way, with users building a beach scene complete with cocktail drinks. Users then placing the new range of footwear in their new environment, walking round they could rotate and resize the footwear and explore the new products from all angles.
This project demonstrates how well AR can be integrated into the retail sector and when used correctly can encourage a great retail consumer experience, highlighting features and benefits, providing additional information on the product and most importantly driving consumer engagement.
“We commissioned VRE to create a Hololens application for a major Havaianas event in Madrid at very short notice, they amazingly turned it around in just 7 days and flew out to Madrid to deliver it on time and we were extremely pleased with the end product.”
– Filippo Trentin, Alpargatass, Havaianas.